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Friday 30 March 2012

Evaluation quetsion 5

How did you attract/ address your audience?
For my magazine, I ensured that it would sell by including the main aspects of an indie/rock genre magazine. Firstly, I ensured that my front cover looks good and would appeal to a young adults by making the colour scheme red, black and white and silver these are the main colours used for a indie/rock genre magazine. I included a large red masthead and made it eye catching for my audience. The colours are also a uni-sex so I gained a wider target audience.
On the front cover and contents page I included sell lines which will appeal to my target audience because they are sell lines which my audience will want to read about in the article, for example i have included the latest about singers and bands so they will be able to read about their favourite singer or band. I have also included gig listening as my target audience are people who regularly go to gigs and enjoy it. My article is about a new singer, this will appeal to my audience as they want to know what else the musician will be doing.
On the front cover it is a close-up of my musician who is a female; this will attract both women and men. The price of my magazine is £3.50, it is expensive however, teenagers will be able to afford it as they are most likely to ask their parents for the money, young adults will be able to afford it as they will probably be working so it is easier for them to afford it as well.
 My target audience are quite young and I have ensured that they can access my magazine in many different ways by including a facebook and twitter website as well as an Iphone app, as young people are more likely to use the internet access things, as they are likely to have a smart phone and have internet on their phone so they can easily access the iphone app, and if they have a Blackberry or other type of smart phone they can easily use the internet on their phone to go onto the twitter or facebook website.
I have tried to give my magazine a certain style of writing as the Uses and Gratification theory say that people who read magazines try to have a personal relationship with it, and read magazines for an escapism therefore, I have used writing where my reader feels comfortable reading it and I have included pictures and different articles about different artists, gig and album reviews so that every page is different and my reader can enjoy reading each different page.
I have included the colours red, white grey and black these are colours which are associated with the genre of my magazine. The colour red stands out and so therefore I used that colour for my masthead so that the reader is immediately drawn to it. I used effects on my sell lines such as drop down shadow and bevel emboss so that they are eye catching and bold.

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